Intellectual Log

Strategic breakdowns, motion engineering insights, and creative essays from our studio — exploring brand behavior, kinetic systems, and high-performance digital architecture.

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curated insights // since 2024

All topics Drop Icons Design Identity Strategy Logo & Animation Logo Animation Logo Design Logo Design Lottie Animations Lottie Framework Motion Motion Graphics Performance UI/UX Research Web Animation Web Development Web Development

Logo Redesign vs. Rebrand: How to Know Which You Need

Not sure if you need a logo redesign or a full rebrand? This guide explains the difference, risks, and how to choose the right path for your business.

Vector vs. Raster Logos: Why Your Business Needs an SVG Logo

Learn the critical difference between vector and raster logos. Discover why SVG is essential for your brand, web performance, and professional print materials.

How Much Does Professional Logo Design Cost in 2026?

A plain-English pricing guide to what a professional logo actually costs in 2026 — from $50 marketplace logos to $20,000+ agency identities — and why the real price driver is the process behind the file, not the shapes themselves. Includes a breakdown of animated/Lottie logo pricing, which most guides skip entirely.